Tuesday, July 26, 2016

Book Review: Life of the Party by Bob Kealing

Special thanks to Blogging for Books for sponsoring this post!

I am a long time fan of all things Tupperware. If I had extra time to my name, I'd absolutely love becoming a Tupperware consultant. So I was absolutely thrilled to dig into Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, a Tupperware Party Empire by Bob Kealing

 

This book shares the incredible story of Brownie Wise, a Southern single mother and woman far ahead of her times, who built the Tupperware home-party empire

Wise divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves by ushering in the era of the soft sell. Through her efforts, Wise inspired other women, giving minimally educated and economically invisible postwar women a chance to start a business of their very own. She was even the first woman to appear on the cover of BusinessWeek in 1954.


Sadly, Wise did not ultimately reap the rewards of her success. She was fired by Earl Tupper under murky circumstances; Tupper walked away with a fortune and Wise disappeared.

Originally published as Tupperware Unsealed by the University Press of Florida in 2008—this book has also been optioned by Sony Pictures, with Sandra Bullock attached to star as Brownie Wise!

Brownie Wise paved the way for the women entrepreneurs that followed. Her story is significant, and sad, while also inspirational. She truly worked her way up from nothing, and made a name of herself and built an empire at a time when women had limited career options.

Check out Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, a Tupperware Party Empire by Bob Kealing at your local library or independent bookstore today!

1 comment:

  1. I was born smack dab in the middle of my Mother’s Tupperware career (she started in 1959, one year after Brownie Wise left the company), I essentially was raised in the business, and we were certainly a Tupperware family. Mr. Tupper’s tradition of keeping details about the business had long been established and adhered to. It wasn’t until Brownie’s death in 1993 that some details started to come forth into the fold. The company later embraced Brownie’s contributions from those formative years. She had created promotions that are still used in Tupperware today, the annual Jubilees, The Vanguard Program, the Constellation of Stars program to name a few. Her pioneering effort has also created a business model in direct selling that has been copied by other major competitors, that has created successes for over 65 years. In this wonderful book, “The Life of the Party”, Bob Kealing brings the story to the forefront, not in a gossipy or tell-all way, but in a classy dignified way that may have even earned Mr. Tupper’s approval. See how this single mother’s need to survive, changed the way women became able to enter the workforce, and empowered them contribute to their family’s finances while instilling confidence in themselves.
    Sam Corcione
    Tupperware Collector and Historian

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