In my longstanding quest for comfortable fashions that will carry me from work to play and fit my very active lifestyle, I've found an answer: Gudrun Sjödén. This Sweden-based clothier creates clothes in unique, colorful designs, using natural materials – for women of all ages, shapes and sizes. Vibrant and sustainable, this is a brand that honors women who appreciate individual style and comfortable, organic materials.
Here's what I love about Gudrun Sjödén's Spring 2016 Collection:
Gudrun Sjödén's spring collection is a celebration of color, featuring just about every bright color in a painter's palette, a welcome sight to my eyes after the long winter.
This year's spring collection is inspired by Paris, Venezia and Istanbul. Everyone knows how much I love my bell'italia so as you can imagine, I'm especially enamored by the Venice-inspired collection.
Based in Sweden, Gudrun Sjödén is uniquely Scandanavian, and, as Gudrun Sjödén herself explains, reflects "the beauty of Nordic nature and the cool but colorful Swedish folklore traditions together with a sprinkling of influences from all over the world.”
No Age Limit
Gudrun Sjödén is an actual person; in fact, she's the founder of the company and the lead designer. She describes her customer as someone who is "unafraid to use color, to be trendy, to wear what she loves, to see her age only as a number and not as a definition of who she is. This is living!" Gudrun Sjödén's design team consists of women of all ages and sizes - you can just tell that the clothing is designed by women for women.
"…I love contrasts and surprising combinations. Nothing should ever be indifferent or mediocre. Colorful stripes and mixtures of patterns, clothes you can mix and match whatever the season..."
-- Gudrun Sjödén.
Comfortable, Eco-Friendly Materials
"Design with a long lifespan – I think this is my most important contribution to a greener, more wonderful world! It has been one of my guiding principles over all these years. My basic belief is that the first priority in minimizing negative impact on the environment is not to use so much. I believe that hardwearing clothes in timeless designs that you can wear until they are worn out have the least environmental impact. That's how I myself want to live and work."
-- Gudrun Sjödén.
For more information, or to check out the entire line of inspired clothing and home goods, visit gudrunsjoden.com