Disclosure: I am an ambassador for Gudrun Sjödén, and I occasionally receive items for review. All opinions are my own.
In my longstanding question for comfortable fashions that will carry me from work to play and fit my very active lifestyle, I've found an answer: Gudrun Sjödén creates clothes in unique, colorful designs and natural materials – for women of all ages, shapes and sizes. Vibrant and sustainable, this is a brand that honors women who appreciate individual style and comfortable, organic materials. Here's a look into the lovely winter collection, which my top three picks.
This winter's collection was inspired by green, white and midnight blue. I've chosen my favorite item from each winter color category.
The Meadow Cardigan features jacquard-knit pattern image and is enerously wide at the bottom, with full-length sleeves and lovely mother-of-pearl buttons.
The "Skare" velour jacket in eco-cotton/polyester is gorgeous. The sightly flared flowing style features the irresistible “Skare” print. Long sleeves, front pockets and sewn yoke make this a lovely, quality jacket you'll treasure all winter long.
The Velour dress in eco-cotton/polyester is perfect for the holidays; a flattering style with long sleeves and exciting cut to give the garment that little extra something.
Why do I love Gudrun Sjödén?
Comfortable, Eco-Friendly Materials
"Design with a long lifespan – I think this is my most important contribution to a greener, more wonderful world! It has been one of my guiding principles over all these years. My basic belief is that the first priority in minimising negative impact on the environment is not to use so much. I believe that hardwearing clothes in timeless designs that you can wear until they are worn out have the least environmental impact. That's how I myself want to live and work." Gudrun Sjödén
No Age Limit
Gudrun Sjödén is an actual person - the founder of the company and the lead designer. She describes a woman of her age as someone who is "unafraid to use color, to be trendy, to wear what she loves, to see her age only as a number and not as a definiton of who she is. This is living!" Gudrun Sjödén's design team consists of women of all ages and sizes - you can just tell that the clothing is designed by women for women.
"…I love contrasts and surprising combinations. Nothing should ever be indifferent or mediocre. Colourful stripes and mixtures of patterns, clothes you can mix and match whatever the season..." Gudrun Sjödén.
Check out the beautiful Winter 2016 collection here. For more information, or to check out the entire line of inspired clothing and home goods, visit gudrunsjoden.com